If you want to build your business online, there’s no better way to do it than by building an email list first.
Sure, you can also use social media. That’s entirely your choice.
But, when it comes to marketing online, email still rules the game.
It still crushes social media.
So, how do you build that list?
Because building an email list can be a painfully slow process. It can take you months, if not years, to grow a responsive, permission-based and spam-free audience.
Lucky for you, today I’ll be sharing 101 insanely practical list building strategies for building a massive list of email subscribers.
Let’s get started.
- 1. Install a Hello Bar
- 2. Install a Pop-up Box
- 3. Install a Footer Opt-in
- 4. Add a Sidebar Form
- 5. Create a Welcome Gate
- 6. Install a Scroll Box
- 7. Add a Feature Box
- 8. Add Content Upgrade
- 9. Create Gated Content
- 10. Install a Custom Designed Form
- 11. Write Email Course
- 12. Write Cheat Sheet
- 13. Create Checklist
- 14. Create Resource List
- 15. Write Research or Report
- 16. Giveaway a Free Course
- 17. Write Ebook
- 18. Create Spreadsheet
- 19. Giveaway a Unique Resource
- 20. Redesign Homepage
- 21. Rewrite About Us Page
- 22. Install Custom 404 Landing Page
- 23. Redesign Thank You Page
- 24. Add Landing Page in Facebook Tab
- 25. Create Landing page for Guest Post
- 26. Create Landing Page for Lead Magnet
- 27. Add Pre-Launch Landing Page
- 28. Create a Hub Page
- 29. Experiment With the Headline
- 30. Test With Copy
- 31. Play With Color
- 32. Test With CTA
- 33. Try Changing the Image
- 34. Setup Advertising Campaign
- 35. Send Traffic From Your Blog
- 36. Harness the Power of Social Media
- 37. Use Email Signatures
- 38. Re-target Interested People
- 39. Write Long List Posts
- 40. Write Success Story Post
- 41. Publish Infographics
- 42. Write a Long-form Guide
- 43. Write a Case Study
- 44. Write a Resource Post
- 45. Write a Best Practices Post
- 46. Write a How-to Post
- 47. Write a Controversial Post
- 48. Reverse Engineer Popular Content
- 49. Use Other Content Formats
- 50. Share With Your Audience
- 51. Reach Out to Influencers
- 52. Optimize for Search Engine
- 53. Participate in Niche Forums
- 54. Promote in Social Media
- 55. Measure Content Marketing Efforts
- 56. Re-Promote on Social Media
- 57. Create New Opt-in Opportunities
- 58. Update With Newer Info and Graphics
- 59. Repurpose on Slideshare and YouTube
- 60. Publish an EBook on Amazon
- 61. Repackage in a Different Format
- 62. Syndicate Your Blog Posts
- 63. Repackage Into a Lead Magnet
- 64. Plan Your Profile for Conversions
- 65. Make it Easy to Share Your Content
- 66. Exploit New Social Media Channels
- 67. Become Vocal in Groups
- 68. Create Your Gang of Subscribers
- 69. Use Guest Posts to Drive Traffic
- 70. Get Featured in a Case Study
- 71. Leave Testimonials/Reviews
- 72. Comment on Popular Blogs
- 73. Appear on Podcasts
- 74. Do Lead Magnet Swap
- 75. Join a Webinar
- 76. Write an Expert Roundup Post
- 77. Interview Influencers
- 78. Give Amazing Value to Influencers
- 79. Create Crowdsourced Email Course
- 80. Place Testimonials
- 81. Redesign Your Website
- 82. Write Persuasive Sign-up Closer
- 83. Add Social Proof
- 84. Cut Down Site Loading Time
- 85. Host an Offline Event
- 86. Conduct a Quiz
- 87. Analyze Traffic
- 88. Double Down on What’s Working
- 89. Find Partners in Your Industry
- 90. Partner Up for a Co-Marketing Offer
- 91. Become a Host Blog
- 92. Launch a Giveaway
- 93. Host a Webinar
- 94. Create a Referral System
- 95. Share Your Journey
- 96. Do Ask Me Anything
- 97. Build a Tool
- 98. Launch a Resourceful Website
- 99. Create Epic Course
- 100. Create Branded Solution
- 101. Find Your Unique Identity
- Like this post? I've got something more:
10 Signup Forms That Unleash a Surge of Email Subscribers
First of all.
You need to take advantage of the traffic your site is getting.
The more ways to capture emails, the more emails you capture.
Static offers boxes on sidebar and underneath blog posts; scroll triggered boxes and popups. They don’t cannibalize but add. Test what works for your site better.
I recommend you to be bold and ignore the haters.
In short, if you want to build an email list, you must install email signup forms.
But before jumping into that, let’s take a look at a few tips to get the most out of your signup forms:
- The headline is a super-important element. Write down at least five headlines for every signup form and start split testing with them.
- Don’t weaken your call-to-action by using phrases like “Subscribe” or “Join the Newsletter.” Instead, use authoritative words like “Download Now” or “Get Your Free Lesson.”
- Experiment with adding different signup forms at various locations. Check if a popup, a scroll triggered box, or a hello bar works best for you; maybe even using all of them combined will produce better results.
1. Install a Hello Bar
You know the Hello Bar, don’t you?
It’s a full-width bar span over the entire browser window that instantly catches visitor attention. It’s one of those set it and forget it lead generation boxes that continue to generate subscribers without needing you to monitor it.
Here’s one from KaiserTheSage:
According to Jason, this hello bar helped him to get a 532% lift in conversion rate.
To install Hello Bar on your website, check out these tools:
2. Install a Pop-up Box
According to Hubspot, 96% of visitors will leave your site without being buying anything.
I don’t know about you, but it kills me to find out that 96% of my site visitors will leave the website without converting.
So I would do anything to convert these people into email subscribers. Even if I had to install exit intent pop-up.
Just look at Social Media Examiner.
According to Michael Stelzner, exit intent pop-ups helped his site add 95,000 subscribers in only seven months.
Pretty impressive, right?
So head over to any of these tools to install these pop-ups:
A visitor comes to your site. He reads your entire blog post and then he shares it, or maybe he even leaves a comment. At that point, using a post-footer signup form can turn this interested fan into a regular blog reader.
Groove blog uses a footer opt-in to let visitors know that if they enjoyed the content they can subscribe to the newsletter.
You can also do this by using these 3 WordPress plugins:
4. Add a Sidebar Form
A sidebar is the classic locations for your opt-in form, and for good reason: people expect to see it there.
So it’s a good idea for you to have one there too. Take a look at Quicksprout; Neil Patel is still using sidebar opt-in.
And I can bet that if he is using it, he must be getting some crazy results.
Here are some tools to convert your sidebar into lead generation machine:
5. Create a Welcome Gate
A welcome gate is a full-screen sign-up form which appears when someone visits your website, enticing them to sign up.
It works amazingly well for the following reasons:
- It’s eye catching without being annoying. Readers can scroll down or click the “close” button to avoid it.
- It’s a full-screen form whose only purpose in life is to get more subscribers.
- You can use a welcome mat to get more subscribers, send people to a popular blog post, or even pre-launch your upcoming product.
Here’re some great tools to install Welcome Gate:
6. Install a Scroll Box
A scroll box, or slide-in, is an opt-in form that slides into the screen from a corner after the reader scrolls down a certain percentage of your page.
Unlike a pop-up, the scroll box entry is gentle but eye catching. It’s a great sign-up form for anyone who wants to capture email subscribers without being pushy.
I recommend the following tools for installing a scroll box on your website:
7. Add a Feature Box
A feature box is a great solution for those who don’t want to annoy their visitors by using an exit intent pop-up.
A feature box is a large box that sits above your site header. It displays a gift or a lead magnet and asks the visitor to enter their email.
Here’s a feature box in action:
Here are a few tools you can use to build your feature box:
8. Add Content Upgrade
A content upgrade is a resource unique to blog posts, which readers can get access to in exchange for their email address.
It works so well that Brian Dean got a 785% conversion lift in a single day.
Before implementing the content upgrade, that page was converting at 0.54%.
Not horrible for a blog post…but not great either. On June 1st I created a checklist and added LeadPages links to the top and bottom of the post.
The result? A 785% increase in conversions (compared to the previous month).
To get an instant lift in your conversions, like Brian, you’ll have to create a content upgrade that is useful to the readers.
Then, install content upgrades on your most favorite blog posts using the tools below:
9. Create Gated Content
If you have a piece of content that gets a continuous flow of traffic, then you can try using a content locker.
Content locker restricts access to the content, so if someone wants to read the post he’ll need to provide his email address.
Michael Hyatt regularly uses gated content or a content locker to generate more subscribers from his old blog posts.
Using gated content may have some SEO implications, but if implemented correctly they can help you a build a passive stream of email subscribers.
To harness the power of content locks in your blog, use these tools:
10. Install a Custom Designed Form
You have seen nearly all types of forms you can include on your site.
But that’s not all.
When it comes to signup forms, the sky is the limit. You can always come up with your custom designed sign-up forms that not only grabs more subscribers but also give your blog a more professional look.
Examples of custom designed forms are abundant, but here are few designs I loved.
Derek Halpern, the founder of Social Triggers, uses a custom designed sign-up form in the header of his blog. It’s one killer example of keeping your sign-up form above-the-fold.
This one’s from David Siteman Garland. David uses a custom signup before his footer.
It’s a great way to promote your best-performing lead magnet, isn’t it?
The 9 Tantalizing Lead Magnets That Persuade Subscribers to Take Action
A lead magnet is a sign-up bribe that your subscriber gets in return for their email address. It’s like a transaction: you provide something of perceived value, and in exchange, you get the email address.
To exploit the power of lead magnets on your website, here’s what you need to do:
- Dig deeper into your analytics. Find your most popular blog posts. It provides you with a clear idea about the topics your audience loves. You can then use those topics to create a lead magnet.
- Look at Quora, Reddit, or Digg. It should be easy; just type in your key topic and note down the questions that come up over and over again.
- Create your lead magnets based on the research, but keep it super-short and to the point. Nobody wants to read a 50-page ebook. Instead, if you offer something that can be consumed within minutes after opting in, you’ll have a better chance of standing out.
Now let’s take a look at the nine most appealing kinds of lead magnets.
11. Write Email Course
An email course is a lead magnet which delivers bite-sized tips on a regular basis via email.
One of the best strategies for creating an email course is to repurpose your old content. Buffer is great at this. They created an email course which got around 18,000 sign-ups.
These email courses have been such an exciting project for us. The first course has had 17,817 signups. This latest course, after six days, has 18,185 signups!
People are opening the emails and engaging with the content—a 60 percent open rate so far.
After getting these amazing results, they went on to create three more drip courses.
12. Write Cheat Sheet
Want to create a lead magnet in a short amount of time without compromising on quality?
Cheat sheet is a way to do so. Cheat sheets are super-short lead magnets that cut straight to the point.
Instead of solving a big problem, cheat sheets focuses on solving one smaller, particular problem in a brief and easy-to-consume format.
Growth Lab, for instance, offers a free cheat sheet of 30 successful, inspiring online businesses.
Would I opt-in? You bet.
13. Create Checklist
Think about your readers. How can you make your content easily consumable?
One of the best ways to make your content consumable and illustrate it in a step-by-step way is by using a checklist, which works great because of the following reasons:
- Like a cheat sheet, checklists promise a solution within a short timeframe.
- Checklists makes it super easy to take action.
- A checklist offers a step-by-step solution, making it ridiculously simple for readers to track their progress.
Consider this example from Litmus. Litmus offers a one-page checklist for sending the perfect email.
14. Create Resource List
A resource list works great too.
It contains a list of tools and resources that will help your readers achieve their goal. While a good resource list can help you grab emails, it will also help your subscribers choose the right tools and cut down the time spent in their research phase.
Michael Hyatt, for example, is using this resource list…
15. Write Research or Report
A research takes weeks, if not months, to conduct. But if done properly, it can help build your list super-fast.
Social Media Examiner conducts industry research every year, and thousands of people participate. After that, they give it away free as a lead magnet to their email subscribers.
In fact, it’s so valuable that it’s the only lead magnet that Social Media Examiner features throughout their website.
I know you must be thinking…
“I can’t conduct that kind of research.”
And you don’t need to. You can use your survey results, your split test results, or even a case study as a report.
Look how LeadPages case studies to compel readers to subscribe.
16. Giveaway a Free Course
When you’re browsing, what type of content would you prefer?
Do you want to read 2000+ word content? Or you would rather watch a video?
Sure, there are some exceptions (like this one ;-)); but most of the time, you’d probably prefer to watch a video.
Your subscribers want the same thing. They also prefer watching video.
To attract more subscribers, use video to make your lead magnet digestible and visually appealing.
Joanna Wiebe, the founder of Copyhackers, kills this. This is a 4-part video series on conversion copywriting that she offers to new subscribers.
Pretty cool, eh?
17. Write Ebook
Ebooks are the classic lead magnet that still works.
Most of the time they deliver a solution by how-to piece of content. However, because of their popularity, ebooks are quite overused.
Still, if you want to create an ebook make sure to keep it short and design it well.
Consider this example from Hubspot:
Hubspot made it specific. It’s not for everyone; it’s for marketers who are looking to write well. Most importantly, the eBook is really well designed, it doesn’t sound like a cheap or free product.
And that’s what you should be doing to get more opt-ins.
18. Create Spreadsheet
A good lead magnet can take hours, if not days, to write and research.
On top of that, you also need to hire a good designer so that your lead magnet doesn’t look cheap. Unless you’ve got tons of money sitting in your bank account, you probably want to avoid that cost – at least when you’re just starting out.
The great solution for this is to offer a spreadsheet. Spreadsheets are small and insanely actionable lead magnets that have high perceived value.
Take a look at this example:
Cody Lister, the founder of MarketDoc, offers a spreadsheet to anyone who visits his guest-posting blog post.
This spreadsheet worked so well that it ended up attracting 167 email subscribers from a single post.
Pro Tip: For creating a spreadsheet, use Google Sheets. It helps you to create a shareable link so you can share it with your audience without worrying about distribution.
19. Giveaway a Unique Resource
Think from your readers’ point of view. What offer can make their lives easier?
EBooks, drip email courses, checklists, and cheat sheet, all are great lead magnets.
But don’t you think you can offer something different, something unique and which is also easy to use?
For example, consider this lead magnet from Hubspot. They’re offering 15 ready-made infographic templates so that you can design your infographics.
They could’ve used a cheat sheet or an ebook on “How to Design Your Infographics to Get More Shares” as a lead magnet.
But that would have limited it’s reach, right?
Likewise, think about your readers. How can you apply this to your blog, what can you offer differently?
- You can offer a custom-made tool that’ll make their life easier.
- You can provide keynote templates that’ll possibly save them time and money.
- You can offer stock-photos or illustrations that you were using on your website.
Or anything that’s not only unique but also easy to implement.
Remember, when your lead magnet gets consumed, that’s when you’ll generate a tidal wave of new subscribers.
9 Landing Pages That’ll Explode Your Mailing List
Your site is fully optimized to capture your subscribers. Your lead magnets are ready to bribe visitors.
Now, the only thing you require is a landing page. A page made with just one focus: to capture more subscribers. So you can build your list on STEROIDS.
Take a look at this chart by Hubspot:
According to this, more landing pages means more conversion opportunities. In fact, if you look carefully at the graph you’ll notice that when you’ve 10-15 landing pages, you’ll see a 55% increase in leads.
But when starting out, I recommend you to aim for these nine types of landing pages.
20. Redesign Homepage
The homepage is the most visited page of the entire site, yet most people use their generic blog page as their homepage.
Because by doing so, you’re losing out on a lot of subscribers, and you’re throwing money away.
So what can you do to capture those visitors? How can you create a homepage that builds an instant relationship with the reader and get them to the subscriber to your mailing list?
Rand Fishkin at Moz thoroughly covered the different sections you should include in your homepage. These are:
- Visual elements that make it super-easy to explain your product.
- Answering the most common questions from your customers (a FAQ).
- Adding “social proof” – like recommendations from other sites or testimonials – to build instant credibility.
- A call-to-action to encourage people to sign-up.
It’s a wonderful advice for those who are operating their businesses for quite a few years. But when you’re just starting, you don’t want to hire a web designer to build something like that. Or do you?
In that case, make it minimal, add a sign-up form, and throw in some of that social proof. And you’ll have a solid home page ready to increase your conversion rate, like the homepage of Paul Jarvis:
21. Rewrite About Us Page
Are you happy with your “About” page? Don’t you think you can make it better and attract more customer from it?
Believe me, I understand. Writing an “About Us” page that helps convert visitors into customers is hard.
But with the right mindset, you can totally do that.
Consider this example from Ramsay, the founder of Blog Tyrant.
Notice his headline:
About Me and You
It’s a great example of thinking about your audience first.
Here’s how you can write an “About Us” page that’s built for conversions:
- Share your personal story: your humble beginning when, like everyone else, you were also struggling.
- Throw in social proof. Share the facts and numbers with your audience. But at the same time, avoid bragging too much.
- Show how can you help and change their lives. Then, provide them a solution by adding signup form.
22. Install Custom 404 Landing Page
What happens if you link to a webpage that’s not present anywhere on your site?
Visitors will see a 404 error like this:
Now, imagine having a 404 landing page, instead of the default 404 page.
Not only will it help you build your mailing list, but it can also fix this blunder to some extent.
This method can’t give you overnight success but, combined with other list building efforts; it’s going to add a nice total at the end of the month.
Getting Started: LeadPages provides an easy solution for this. Just sign up for LeadPages, create a landing page, and use their WordPress plugin to set that custom page as your 404 page.
23. Redesign Thank You Page
The “Thank You” page is the most underestimated page in your entire site. It has the power to take your post-conversion to the next level.
I know you must be thinking, “I’ve already captured subscribers, so what should I do with my ‘Thank You’ page?”
Think of an action you consider precious to your business. It can be:
- Signing up for the waiting list of your flagship course or product.
- Signing up for your auto-responder series.
- Signing up for free video series.
- Sharing your content on social media to drive more subscriptions.
- Filling out a short survey form.
Or you can even use it to build trust by showing social proof like Social Triggers:
24. Add Landing Page in Facebook Tab
A landing page in your Facebook tab is another opportunity for you to capture customers.
If you’re advertising on Facebook, using a Facebook Tab landing page can boost your conversion rate. Here’s why:
- Your page lives inside the Facebook ecosystem. So trust factor is always with you.
- Your visitors don’t need to visit your site. They can register within Facebook.
- LeadPages believe that Facebook lowers your cost per click when you’re pointing to a page inside the Facebook ecosystem.
Here’s a quick example of a landing page from AWeber:
25. Create Landing page for Guest Post
When starting out, guest posting on bigger sites is a proven way to get more traffic. It helps you to get your name out there and at the same time gain some subscribers.
So, how do you gain subscribers from your guest post?
Simple! By using a landing page.
Every time you guest post on a big site, you link to your landing page from the guest post.
Henneke Duistermaat, for instance, offers a 16-part snackable course to her subscribers. She links to her landing page from every guest post.
Which then lead visitors to this page:
26. Create Landing Page for Lead Magnet
You have your lead magnet, right?
But, you don’t have a landing page for your lead magnet. Then, you must create one!
Like I told you earlier, the more landing pages you have, the more conversion opportunities you get. Also, a landing page is the easiest way for you to promote your lead magnet. And it works amazingly well.
So create a landing page for your lead magnets.
Here’s a landing page from Digital Marketer:
27. Add Pre-Launch Landing Page
A pre-launch landing page is a perfect way to validate your idea.
Drive traffic from your blog posts, emails and advertising campaigns to your pre-launch page. Then you’ll have a list of eager customers waiting to buy your product.
This way you’ll know whether customers are interested in your product or not.
28. Create a Hub Page
Last, but not least, you must have a hub page.
What’s a hub page?
A hub page is the one that lists all your best resources in one place. Not only does it serve as a central page for every resource, but it also targets a search term that matters most to your business. That way, it sends you the most qualified subscribers.
Helpscout absolutely kills this. They have a resource page in which they have listed about 14 insanely practical guides regarding customer support.
And what can you say about these guys?
Hubspot has a humongous collection on their resource page. They’ve got everything: eBooks, infographics, tools & templates, data & marketing reports.
Here’s how to harness the power of hub pages to build a never ending stream of subscribers:
- Write down all your lead magnets, your best content, or even your guest posts.
- Start building your hub page. Link to your landing pages and your best content. Write magnetic headlines and short summaries under each resource.
- Add sign-up forms to your hub page. You don’t want to miss the golden opportunity to get few more subscribers.
5 Split Tests That Always Boost Conversions
I know you must be thinking, “How can a split test build my email list?”
To which I would say, check out this image:
If a single headline can get 200X the numbers of viewers, don’t you think that if you test with other elements of your page, you can elevate your conversions?
Yes, you definitely can.
Before learning which elements to test let’s take a look at some quick rules of testing:
- Always test against a control group. That means your original page vs. the changed configuration.
- Split-test one element at a time. If you don’t follow this rule, you can’t draw any conclusions. For example, if you’re testing a new headline and then you change CTA also, you won’t be able to tell whether the headline or CTA caused the results you get.
- Send the same amount of traffic to each variation. Again, this will help you find the winner among your pages.
Here are some tools to start testing:
29. Experiment With the Headline
Good headlines can persuade visitors to come to your website, subscribe to your mailing list, and buy your products.
And the key to writing better headlines is to split test with them. Whenever you write a headline, split test with them so you’ll always come up with a better variation than the previous one.
Amanda Stevens is a good example to include here. She tweaked the headline of her landing page a bit, going from this…
And the result?
Pretty amazing, right?
30. Test With Copy
After the headline, next comes is your copy.
Your copy is what makes people interested in opting-in. It’s where the reader comes to know about the lead magnet.
No matter how well your landing page is designed or how compelling your headline is… if the copy sucks, no one is going to subscribe.
An excellent copy gets the visitor’s attention, piques reader interest, and gets them to take action.
Away Find, for example, knows that the importance of copy. They conducted a split-test against a landing page with a clearer headline, short copy, and a much better design.
The results surprised them, with the B variation increasing sign-ups by 38%.
A significant rise, I’d say.
31. Play With Color
According to KISSmetrics:
Which means color plays an important role in conversions.
So, “Which background color should I choose? Blue or Black?”
This was the exact question Joe Simonds, the founder of Advisor Internet Marketing, had in his mind.
Unlike others, Joe didn’t Google this question; instead, he went straight to his landing page, where he conducted a split test by changing the color from blue to black:
A 63.57% increase in response rate. The darker background color boosted conversion rate from 31.80% to 52.01%.
32. Test With CTA
There are two key elements to marketing. The first is to drive traffic to your website, and the second is to get the traffic to convert into customers.
You can have a million visitors going to your site, but if you can’t convert them, what’s the point?
CTA is the button where people are going to click. It’s the button that’s going to help you drive conversions and increase your sales. And if you want to convert your traffic to customers, this is where you should focus.
Consider this example from Performable. They split-tested their CTA button with two variations, red vs. green.
In the end, the red variant outperformed the green one by 21%.
33. Try Changing the Image
Images help you break up chunks of text, which improves readability and general user experience.
While I don’t have any research data behind this one, I’d still say that using quality images in your landing page will likely help you boost your conversions.
For instance, 37signals started adding photos to their landing pages, and the conversions went up:
Similarly, try out adding pictures of your product, your customers, or happy people in general. At the same time beware of those cheesy stock photos – people can spot that level of fakeness a mile away.
5 Strategies to Flood Your Landing Pages With Traffic
You’ve taken hours to create your lead magnet. You gave it a professional look by hiring a graphic designer.
Then you went on to create a landing page for your lead magnet. Meanwhile, you’ve also started a split test to increase your landing page conversions.
But, wait! You still have no traffic.
Without traffic, your lead magnet, landing page, and split tests are just a waste of time and efforts.
And I’m sure you don’t want that.
In fact, I’d bet you’re ready to start working right away to drive traffic to your landing pages.
If so, let’s see these five strategies that will flood your landing pages with traffic.
34. Setup Advertising Campaign
Getting no traffic on your landing pages may feel scary. How can you write another landing page if you have no traffic?
So it’s critical for you to get some quick traffic to your landing pages.
And setting up an advertising campaign is the best way to get that fast traffic. Not only will it help you with that initial boost, but it’ll also help you get email subscribers; most importantly, it’ll serve as a motivational factor so that you can continue promoting your landing page.
Here’s how to get started:
- Add a tracking pixel on your website. It’s vital to help you track your conversions.
- Write ad copy and create images for your campaign. Make sure your text and image are highly relevant to your lead magnet.
- Setup your targeting options and start advertising with a small budget. You can ramp up what you’re spending once you start getting some good results. If not, stop the campaign and create another one.
Digital Marketer is a company that knows a ton about advertising. For instance, consider this ad. They received 72,033 leads from this ad in 2015 alone.
35. Send Traffic From Your Blog
What is the one place where most of your traffic lives?
It’s your blog. More than anything else, your blog is the best source for traffic to seed your landing page.
Copyblogger is great at harnessing this strategy to its full advantage. They use their old blog posts to send traffic to landing pages.
For instance, they linked to their conversion series landing page from this blog post.
And from this podcast episode.
So, how do you send traffic from your blog to a landing page?
- Start looking for your older blog posts. Google “allintitle: [keyword] site:yourlist.com,” and you’ll get a list of older posts you can use to link to your landing page.
- Consider installing Hellobar or Welcome Mat to send traffic to your landing page.
- Email your subscribers, letting them know about your lead magnet.
36. Harness the Power of Social Media
When promoting your landing page, the most logical place to start seems to be social media.
It’s not hard to promote your lead magnet and attract more leads when you use the right strategy.
It’s totally doable.
Here’re great social media strategies to promote your lead magnet:
- Create engaging images using Canva or Snappa and start posting engaging images on social media channels.
- Pin your landing page to the top of your profile page.
- Find the social media groups your readers are using. Engage with them using popular content and slowly build your credibility after that you can start promoting your landing page.
37. Use Email Signatures
If you’re one of those who spends a lot of time reaching out to your customers using email, then using email signature is a great strategy for driving subscriptions.
For example, take a look at the email signature of Neil Patel.
It’s a great example of how email signature is done.
To create your email signature, here are some handy tools:
38. Re-target Interested People
After implementing some of these strategies, I’m sure you’ll able to generate some traffic to your landing page. From that traffic, you’ll start generating some leads.
But at the same time, many of those visitors won’t take any action.
It’s time to advertise to those people. Those who saw your landing page but haven’t opted in.
For example, this ad from Product Launch Formula is constantly following me:
To re-target the landing page visitors, follow these tips:
- Install a tracking pixel on every page of your website at least a week before running your targeted ad. It’s important so that the advertising channel – whether it’s Facebook, Twitter or Google – can track your audience.
- Create the ad and set the audience as those people who have visited your landing page but haven’t yet seen your thank you page.
- Make sure to create different versions of your ad so that you can split test with them.
Attract Thousands of Visitors Using These 10 Types of Remarkable Content
While many new bloggers write content and pray for others to come, proactive bloggers reach out to others in their field, write amazingly good content, and quickly build a name for themselves.
It’s true. You don’t need to write tons of content to attract more traffic.
You only need a few pieces of remarkable content, which can then help you get the attention of influencers, VIPs and other top bloggers in the field.
In the past, a single remarkable piece of content has helped:
- An SEO expert to increase his search engine traffic by 110% in just 14 days.
- An email marketing blog to earn 300+ links and 2,500+ shares in less than 30 days.
- A publicity coach to make $30,000 from one guest post.
I can easily go on with these examples.
And it will become more and more evident that the key to getting tons of attention, boatloads of subscribers, and a massive audience is to write epic content.
The truth is, while everyone loves to tell you how great your content should be, but nobody tells you how to do it.
But, that’s about to change.
Today, I’ll share the ten types of remarkable content that’ll help you to attract a massive audience of raving fans.
39. Write Long List Posts
It’s true; list posts take the time to write.
You’ll have to do a lot of googling, a lot of sitting with a lot of cups of coffee, and a lot of scheming sessions about how you can make your post perfect. But the result will be in your favor.
In the end, you’ll have a post that’ll most likely go viral and send you thousands of subscribers.
Take a look at this post by Ali Mese.
Ali wrote down a mammoth list of 300 Awesome Free Tools for entrepreneurs.
And the results speak for themselves. This post, to date, has received over 4.5K shares on Medium where he published the post.
And around 13K additional shares when he later republished the post on The Next Web.
You can do this too.
- Find your big idea. Use Google Search or Buzzsumo to analyze the competition in that blog post idea.
- Write down the points in a numbered list. Google some more points to make it strikingly valuable for your audience. Make sure to cut out all the points which don’t add any value to the conversation.
- Time to Explain. Explain each and every point and make sure you group points under suitable subheadings.
40. Write Success Story Post
You did a terrific job in achieving your goal. Whether it was small or big, you did it.
Your success taught you many things, and sharing it with your audience is an excellent idea. Readers love to read pieces that inspire them to take action, and yours can be one of them.
Cathryn Lavery and Allen Brouwer, the creators of Self Journal, shared their remarkable story of their Kickstarter campaign, which helped them make $15,000 within 28 hours.
The post was a huge success, attracting around 2K shares.
Similarly, your success story has power too. The work you’ve done matters.
You don’t have to make $15,000 to write a success story. You could share your success even if it were a small win like reaching to your first 100 subscribers.
41. Publish Infographics
Did you know?
Massplanner found that:
Infographics are proven to attract more shares and links than pure text. Not only do they fit nicely into your editorial calendar, but they also provide you the chance to go viral.
Want some examples?
Take this infographic from Copyblogger. This infographic has attracted 61,500 shares.
“But this infographic was published way back in 2012 when infographics were still trending!” you may argue.
Okay, but consider this one from Hubspot, which was published in January this year.
And within eight months, this post has gathered over 35,000 shares.
You see? Infographics work.
Pro Tip: Research and data are two pillars that hold a great infographic up; without them, you can’t create a successful infographic post.
42. Write a Long-form Guide
You know them, and you’ve read them:
- The Beginner’s Guide to Online Marketing
- The Beginner’s Guide to Conversion Rate Optimization
- The Beginner’s Guide to Search Engine Optimization
And you know they are insanely valuable.
Creating beginner guides is the best way to build your email list. Since they’re created from the beginner’s point of view, these guides naturally attract more traffic, links, and shares – they’re just open to a bigger audience.
Look how seriously QuickSprout’s Neil Patel take this advice. Neil has created over 12 long-form guides covering topics from online marketing to personal branding.
Not only does this help him attract tons of traffic and links, but it also boosts his authority and increases his credibility.
I’m also a huge fan of Moz guides. Moz has one of the best content when it comes to SEO, link building, and social media.
43. Write a Case Study
— Ann Handley, Marketing Profs
Featuring your readers’ results is a superb way to compel new visitors to sign up for your list.
They help you look authoritative, and that makes it incredibly easy for you to convert those visitors into subscribers.
A case study is the only post where readers can relate your story to their own. They get to feel like they’re the hero of the post.
It’s the reason why companies like Zapier don’t want to miss a single opportunity to present a new case study.
44. Write a Resource Post
Resource posts are those posts where you list down every valuable resource/tool in your industry, like this one from KISSmetrics.
If you’re a beginner, then a resource post must be on your radar. They don’t require much hard work, but the ROI – it’s huge.
Take Brian Dean, the founder of Backlinko, as an example. Brian knows this fact, and that’s why he utilized this opportunity to list every single SEO tool.
That’s not just a helpful post – it’s one people might bookmark, keeping them coming back.
45. Write a Best Practices Post
Best practices blog posts are no ordinary posts. They pack a punch, using practical tips with examples supporting these points to help businesses.
People love these blog posts, as they uncover some of the biggest myths for a given niche and it helps them to identify the best trends to follow in any industry.
Here’s an example:
Jimmy Daly of Getvero published the post, “Email Marketing Best Practices,” and since then the post has attracted over 300 links and has been shared over 2.5k times in social media.
46. Write a How-to Post
The key reason you see so many how-to posts is because people read and share them. In fact, Marketing Land found that “how to” searches are up 70% year over year.
And if you take a look at Google Trends for last year, and you’ll know that “how to” and “what is” are two of the most popular keyword phrases out there.
That means the how-to post indeed works.
Take a look at the most popular posts of Copyblogger. Approximately 25% of them are how-to posts.
47. Write a Controversial Post
From Business Insider:
Controversy makes things more interesting to talk about. It’s pretty boring if everyone has the same opinion, so a little bit of dispute keeps discussion stimulating.
If you know how to write, but don’t know what to write or how to get traffic from it, fear not – the controversial post is here to save you. It’s a tried and true blog post that builds buzz and naturally promotes your content.
All you need to do is take a stand against something that you feel isn’t right. Write a post about it and back your points with the proper use of research and data.
And that’s it.
Derek Halpern, the founder of SocialTriggers, is my favorite example to include here. He wrote an excellent post explaining why content is not king, and it’s the design that matters most.
He used an online research as the pillar to prove his point.
Did the post work?
To date, the post has 248 comments.
Another can’t-miss example is Tim Soulo’s on-page SEO post for Ahrefs Blog.
The Ahrefs team conducted a research study to find out whether the results of on-page SEO still matter.
The post worked remarkably well and ended up attracting many visitors.
A word of warning:There’s a fine line between too much controversy and just enough to boost word-of-mouth marketing. If you cross this line, the post can backfire. It can make people, even your most loyal customers, feel miserable.
48. Reverse Engineer Popular Content
If you have competitors that are already producing great content, you’re sitting on the top of a goldmine.
By diving deep into their best content, you’ll not only get to know the content that performs well, but you’ll also uncover the pain problems, the needs, the likes, and the dislikes within your market.
When Morgan Brown, the co-author of Growth Engines, was asked what he would do to jumpstart growth of a new company blog, he had this to say:
1) Understand clearly what the goal of the blog is, how it fits into your marketing efforts, what value you’re trying to provide and who you’re working to reach.
2) I’d then go and look at other blogs that are serving the similar audience. What do they do well, what are they missing. In other words, what’s the gap in the market that I could fill?
3) What content is popular and gets shared a lot. I would use tools like BuzzSumo.
His full answer is too big to include here. But if you can’t resist the urge to read the rest of Morgan’s answer? Just click here.
Remember, when you don’t know what content to produce, just look at your competitors, look at what they’re doing, and implement what works in your own business.
49. Use Other Content Formats
Maybe writing content isn’t your cup of tea. Perhaps you enjoy podcasting or making videos much more. If so, you’ve got a bright chance to stand out.
But podcasting and videos have much smaller competition, and it gives you a better chance to stand out.
So if you don’t enjoy writing content, don’t force yourself. Create videos or podcasts and you can do far better in attracting the right audience.
6 Content Promotion Strategies That 2X, 3X or even 4X Your Content ROI
If one part is content creation, then another part is a promotion. Especially after considering the fact that 2 million more blog posts are going to get published at the same time as yours. You need something to make your post stand out.
The only way you can do so is by following Derek Halpern’s 80/20 formula. That means 20% of the time on content creation and 80% of the time on content promotion.
So, let’s take a look at six of the most popular content promotion methods.
When you share a post with your audience, you get three things:
- Social shares
All three things help you to build that important social proof.
And when you promote your post to influencers and other bloggers in your industry, the first thing they want to see is your social proof. So by getting some quick social shares and comments, you’ll have a better chance to be respected and get yourself heard.
Take a look at this example by Alex Turnbull, the CEO & the founder of Groove:
Whenever Alex publish a new blog post on Groove, he never forgets to share it with his email subscribers. He writes a small paragraph about the post to entice people to read it.
Needless to say, Groove now has over 100K email subscribers because of the close relationship they built with their audience.
51. Reach Out to Influencers
According to Buzzsumo, getting one extra influencer to share your content has a compounding effect on the total number of shares.
As you can see from the chart, getting that one new influencer to share your content resulted in a 31.8% increase in social share. And if you manage to get three influential people to share the content, then my friend you’re in treat because you’re going to double the social shares.
Throughout the post, Jacob mentioned many influencers. He then reached out to those influencers. For instance, here’s the response he received from Hiten Shah.
Turns out, the post was a big hit.
Within just weeks of publishing, it attracted over 12K visitors.
52. Optimize for Search Engine
If you’re craving more traffic, Google is your best friend.
Sure, it isn’t a channel where you can go viral and attract thousands of visitors in a single day. Instead, it’s a channel that sends you traffic on a consistent basis day after day, and this is what matters.
In fact, according to Outbrain:
Here’s a great example to explain this:
The Ups and Downs of Two Articles Published by Canva
Canva published two articles in July 2015. One was about how the implementing the right morning rituals can boost your creativity, and the other was a showcase of social media icons.
They shared both the articles in the same way.
The first article about morning rituals, exploded in social media bringing in 8,000 shares; the second article about social media icons, got 2,000 shares but nowhere close to article one.
Fast forward to February 2016…
Article one is averaging around 525 sessions per month from Google, but the second article is doing exceptionally well with over 8,200 sessions from search engine.
And keep in mind that, the second piece will keep attracting 8,200 visitors each month.
So if you want your article to perform better in long race, do these three things right now:
- Go to Google Keywords Planner, and search for a keyword phrase that is fairly popular but has less competition.
- Now, drop that keyword phrase in your title, URL, and a few times within the post. Do not make your post unreadable by overdoing it. Instead, try to keep the tone of your post natural.
- Reach out to sites for links. You can get a few links from weekly and monthly roundup sites. At the same time, you can reach out to the sites who have linked to similar content.
53. Participate in Niche Forums
Niche forums are a place where you can share your niche expertise, build your online presence, and in return get a stream of highly qualified leads.
Granted, it takes time to build that authority. You need to participate in discussions and genuinely help people by answering their questions; but even factoring those in, niche forums are still a highly recommended strategy.
Take John Meese as an example.
How John Meese Used Niche Forums to Generate $10K
John is the creator of the Get Noticed Theme video course. But way before creating video courses, he built his audience.
How did he do that?
Well, every week he blocked out time to answer questions within theme support forums, and within few weeks he was seen as an expert.
He leveraged this forum to build an email list of 350 people – not that big number, but those 350 people were so qualified that he generated over $10K worth of sales in one go.
Pretty cool, right?
54. Promote in Social Media
Social media can make your new post stand out.
It can help you promote your new post and get some quick traffic. I agree that search engine beats social media in the long-term. But still, social media is the best channel to promote your new content.
Remember, it’s never about social media vs. SEO. It’s about merging these two great channels so you can make your content shine.
Here’s a method I recommend to promote your post on social media:
- Start with creating some 20+ snippets for social media. Schedule them in a social media scheduling tool like Buffer or Hootsuite. Make sure to add one image and mention one influencer in each snippet.
- Use Buzzsumo to find people who have shared similar content in past. Then, reach out to these people to boost your range of influence.
- Find relevant social media groups where you can promote your content. Engage with group members and then share your content with them.
55. Measure Content Marketing Efforts
Time to measure your content marketing success.
You may wonder why.
But imagine writing an epic post of 3000-words and spending two days on promoting it, only to realize that you were not reaching the right audience.
Get it wrong, and your epic content, lead magnets and landing pages will be ignored.
It’s vital for you to measure your content marketing and content promotion success.
In fact, the Content Marketing Institute found that measuring content effectiveness and its ROI are two of the top five content marketing challenges.
So start measuring your content marketing efforts. Keep a track on your email subscribers, traffic, sales and time spent on each activity.
8 Proven Repurposing Methods to Breathe Life Back into Your Old Forgotten Blog Posts
I know how much time it takes to write epic content that keeps your readers engaged, happy and loving. But the reach of this content gets limited as soon as you publish a new post.
As soon as you publish a new piece of content, your old posts get buried deep in the archives.
That’s where repurposing comes in. It helps you to get your content and your name in front of new audiences just by using an older piece of content.
To understand how well it works, let’s go back to the Ali Mese example in strategy number 28:
I know, Ali’s list post was wildly informative. And so this post naturally attracted around 9K shares: 4.5K on Medium and 4.4K on his site. But after just a single conversation with an editor, he not only got his post published on The Next Web but also received 13K extra shares.
Crazy, I know.
That’s why repurposing can be a massive content promotional strategy.
Below, I’ve listed eight proven repurposing strategies you can use to breathe life back into your favorite posts and amplify their reach.
56. Re-Promote on Social Media
Think about your blog post. Where would you like to repost and re-promote?
Social media, right?
Social media is where it all starts. It’s a place where marketers are already sharing their content, and you should too – but without using those outdated and monotonous techniques.
Think about how you can re-promote your old posts in social media:
- Create pretty graphics using Pablo and Canva to increase chances of the click-through.
- Write 5 or more social media snippets for mega-sharing.
- Mention the influencers while sharing these snippets.
57. Create New Opt-in Opportunities
If you have a post that’s constantly performing well in Google searches, consider adding a signup form to that post. It’s the quickest way to generate more email subscribers from your old post.
Here’s how these three popular blogs are doing it:
Helpscout does it by converting the long posts into pdf and then offers it as a lead magnet.
Vero does it by creating content upgrades and adding a sign-up form to the post.
Finally, Copyblogger does it by setting up a text box with a call-to-action and sending that traffic to a landing page.
58. Update With Newer Info and Graphics
One of the tried and true methods for repurposing your old blog posts is to update them with newer information, data, and pretty graphics.
In a visually-driven world, graphics and data give your content an edge over others and helps you stand out. In fact, it’s so effective research found that:
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
To delight your readers and give your old content wings, make your post more actionable and easy-to-read by adding new graphics and updating it with new information.
Once you do that, you’ll increase people’s willingness to read it by 80%.
51% and 41% of B2B marketers respectively ranked YouTube and Slideshare as the most effective social media platforms for their businesses.
Why only these two channels?
There are other channels out there, so why do these people think that YouTube and Slideshare are the most effective?
It’s because they know the importance of visual content. They know the world is full of people who don’t read content, they just scan it.
Take a look at Anum Hussain, Growth Marketer at Hubspot. She utilized Slideshare to repurpose old blog posts. Since then, these slides have been viewed over 1 million times on Slideshare.
60. Publish an EBook on Amazon
We all are fighting for the same old keywords in Google and YouTube. We’re so involved in the competition that we’ve completely forgotten that there’s also a third kind of search engine.
Yup, it’s true. Amazon is another kind of search engine where lots of people search for products every day. That means they’re already active buyers. On top of that, search engines also rank Amazon products higher.
…when you republish your old blog post as an eBook on Amazon, you’ll not only generate more traffic to that eBook from both Amazon and Google, but you’ll also have a chance to get activated buyers onto your email list.
Here’s an example.
How Nick Stephenson Uses Amazon Ebooks to Generate More Than $10K in Monthly Sales
Nick republished one of his blog post as an eBook on Amazon. He set the price of eBook as “free.” But…
…he included a strong CTA on the front page of eBook.
While the eBook made zero dollars, but Nick got around 1.5K signups that drive $10K each month.
Impressive, isn’t it?
61. Repackage in a Different Format
Speaking of republishing as an eBook, you can also repackage your content in a different format.
These format include:
When you repackage your content into the different format, you also create new opportunities to appeal to new audience.
Let’s consider Buffer Blog.
The Buffer guys stopped publishing new blog posts for an entire month. Instead, they relied heavily on their old blog post.
Although, traffic was a bit low that month.
But keep this in mind:
A company who publishes 10-12 articles each month, didn’t publish a single piece of new content for an entire month. That means no new opportunity to get social traffic.
But they still managed to get some fruitful results:
It’s because of their repurposing efforts.
They packaged their old blog posts as slides, audios, videos, and infographics.
62. Syndicate Your Blog Posts
Up until now, we’ve learned how re-posting on social media, repurposing on YouTube and Slideshare, and repackaging posts as an eBook on Amazon can help you broaden the reach of your old blog posts.
But all these strategies require work and planning. Not that much, but still they do.
So how can you get new subscribers to join your mailing list with little or no effort?
It’s simple. Syndicate your blog posts.
Syndication is where you reach out to a popular blog or website (which accepts syndicated content) and tell them to publish your old content. It’s a strategy where you don’t have to sweat a lot. But the results?
James Clear, the founder of Jamesclear.com, has built a huge audience. But when he started, he used reposting or syndication to get his name out.
This got him an additional 600 email subscribers.
63. Repackage Into a Lead Magnet
Ever felt like this?
Your competitors have more lead magnets to offer to readers, more opt-in opportunities to grab subscribers; and hell, they also have a hub page to list all their lead magnets.
You might think they have unique abilities. You might believe that they work more than you do. Or you might believe that have a bigger budget than yours.
You too can create more lead magnets, multiple opt-in opportunities, and have a hub page to list all your best resources.
Yes, you can.
You can use your old blog posts to create a beautiful lead magnets, like:
- Email Courses
- Video Courses
- Cheat Sheets
Simply put, your old blog posts are the key to fetching email subscribers. Repackage your old content into lead magnets, and see your email list grow magically over time.
5 Social Media Strategies That’ll Accelerate Your Email List Growth Forever
There’s a lot more to social media than posting thousands of tweets about your content and hoping that someone will take the bait.
Social media is a platform that, if utilized correctly, can instantly supercharge your list building growth. For that, of course, you need to ditch those ancient, stale social media strategies.
Or as Seth Godin says:
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”
Below are the five social media strategies that’ll instantly accelerate your list building growth.
64. Plan Your Profile for Conversions
It’s so important and vital for you to optimize your social media profiles for conversions. In fact, if you ask Kristi Hines, a renowned freelance writer, and blogger, she will tell you to think of each social media profile as a landing page:
I want you to think of each social media profile you create a landing page for your brand.
This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.
Here are four steps to create a perfectly optimized social media profile:
- Add a CTA to your bio.
Instead of using your bio to tell people who you are, write a bio that appeals to your subscribers and seduces them to click on your call-to-action. Take a look at Mariah’s profile.
Notice it’s not addressed to everyone, just entrepreneurs. And she is using a strong CTA to drive traffic to her landing page.
- Pin your important stuff to the top.
Some social media channels allow you to pin your profile updates to the top, so it’s the first thing anybody will see when they land on your profile page.
The social media channels where you can pin updates to the top are:
The best way to take advantage of this feature is by creating a new update and linking it to your landing page.
Take a look at Ashley Read. He uses a pinned tweet to promote his new product Post Reach.
- Create enticing cover image to make people visit your site.
Your profile’s cover image is another asset that can help catch visitors.
You can feature your product, service, or a lead magnet in your cover image. Not only will this help you get customers, but it also helps build the credibility of your product.
For example, Nick Stephenson entices people to click on sign up button.
- Utilize the powerful features of each social media channel
Now, here’s the interesting part. Some social media channels have really cool features that can help you promote your content or lead magnets.
For example, using Twitter you can create lead generation cards. These act as sign-up forms, and you can even pin them to the top of your profile.
While, Facebook allows you to create a CTA and a landing page within your Facebook page.
Your best advocates in promoting your blog posts are the people currently reading your content.
They’re the ones who are more likely to share your post with their audience, provided your content is top-notch.
So, I recommend you to make your content shareable by using these ways;
- Use Click-to-Tweet Buttons: Using click to tweet buttons, you can highlight an important stat or quote to make it shareable.
- Install Image Sharer: Image sharer allows you to share your images or graphics with readers. This gives you an additional opportunity to get a handful of shares.
- Create a Social Sharing Buttons: Finally, you should install social sharing buttons and make them sticky to make it ridiculously easy to share your blog post.
Pro Tip: Enable a “share count” for your social sharing buttons. It adds social proof to your content, and this persuades other visitors who might be on the fence to share your content also.
66. Exploit New Social Media Channels
Social media is changing fast.
The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size.
It took Instagram a year and a half.
Sure, Facebook is still king. It’s still a giant with billions of users worldwide.
But, what you don’t know is that:
You can easily dominate in these new social media channels, in a way you could never do on Facebook or even Twitter.
If you’re a realtor, you can easily use Snapchat or Instagram to build your authority. But you can’t do the same thing with Facebook or Twitter, as they already have thousands of realtors looking to grow their businesses.
Take Foundr, as an example. When they were starting out they used Instagram to grow their business and brand.
Within just a year they grew their following to over half a million people.
And now they’re on the verge of touching million followers.
So start focusing on new social media channels. Start growing your customer base, giving away valuable content, and you can build your authority over the time.
67. Become Vocal in Groups
Social media groups and communities like Reddit, Growth Hackers, and Product Hunt have got numerous like-minded people just like you.
They love to hear your experiences, strategies, and suggestions.
In turn, they will help you build your authority, drive engaged traffic and get more sales.
It’s these communities that helped an engineer become a part-time writer and get over 190K followers.
It’s these communities that helped a homeless guy become so famous on Vine that when he organized a meetup in Brazil, riot police were called in to manage the crowd.
So become the part of communities and groups where your audience is already spending their time.
Engage in these groups. Respond to questions, suggest resources, ask questions. Basically, add value every time you visit.
68. Create Your Gang of Subscribers
If you don’t have a group of subscribers, you’re missing a lot of action here.
A gang is a private group of subscribers or buyers, which you can leverage to build buzz about your product, your lead magnets and, of course, help your subsribers.
When you create a private insider’s group among your subscribers, you get to know the problems, needs, and desires of your customers.
Then you can use that information to write blog posts, sales copy or even get high-quality testimonials.
Not only that, but you can also use these groups to build buzz about your launch by posting some teaser content, telling people to share their results, and building your social proof.
Here’s how to build your gang of subscribers:
- Go to Facebook and set up a closed group. Now, post the group rules and pin it to the top. You don’t want your group to get overwhelmed by spam.
- Go to your inbox, find 2-3 of your most engaging subscribers who share their constructive feedback with you. Send them an email and invite them to become a moderator of the group.
- Finally, send a broadcast to all your subscribers and invite them to join your group.
The 7 Off-Site Promotion Strategies to Leave a Bigger Impact
There are only four major channels where your audience is spending their time.
These are search, social, communities, and popular sites in your niche.
Now, you know how to attract customers from search, social, and communities. But what about the fourth one?
Well, in my opinion, the fourth one is a golden nugget. The traffic from popular sites tends to stay longer, have a lower bounce rate and the highest conversion rate, since these people are already part of your niche.
But how do you attract traffic from other popular sites in your niche?
Now that you’ve written and published some insanely good posts, and you are getting some amazing results using content promotion, it’s time to level up your game. It’s time to go big with off-site promotional strategies.
Below are seven promotional strategies that’ll help you get your name out in of these sites.
69. Use Guest Posts to Drive Traffic
One of the best ways to target similar sites in your niche is by guest posting on them.
It’s not going to build your email list dramatically, but once you get hold of bigger sites you can then attract thousands of subscribers using a single guest post.
Here’s step-by-step way to guest post on popular sites:
- Read a few blog posts to get a sense about the most popular posts that site prefers. The next step is to find the site’s email address or contact page.
- Contact the site admin with three suggested topics for guest posting, and link to your previous popular posts to prove you’re a capable writer.
- Gregory Ciotti, the content strategist at Help Scout, follows this 3-step process for turning traffic into subscribers:
- Close the article by using a subheading like “Over to You” or “It’s Your Turn.”
- Ask two relevant bullet questions: use the first one to ask a simple question, something that relates to what you wrote.
- In the second bullet question, invite them to your landing page by offering them some more material to read.
See Gregory’s strategy in action:
70. Get Featured in a Case Study
Guest posting is a good strategy to get a handful of subscribers. But, what if you don’t want to write tons of content for other people?
Or what if you simply don’t have that much time?
I mean, you’re also running your business, and you can’t just leave your business to write content for other people.
But here’s the good news: you don’t have to.
You can simply share some of the amazing results you’ve gotten by following any influencer’s advice, and in return, they’ll feature you on their website.
Here’s a great example.
How Marina De Giovanni Got Featured in Two Popular Blogs Without Writing a Guest Post
Marina is a fashion blogger at Not a Model. Within six months of launching her blog, she crossed 17,800 using targeted Facebook ads and LeadPages.
Now those were some amazing results.
So she went on to thank Ramsay, a blogger at Blog Tyrant, and also LeadPages for their incredible landing pages.
…both of these blogs approached her to write a case study. So, Marina ended up getting featured on two popular blogs.
First on Blog Tyrant.
And then on LeadPages.
How do you implement this in your business?
- Create a list of tools, resources or blog posts which you’ve had success with in the past.
- Now, write a detailed email about your success and thank the owner. In this email, you want to be as specific about your results as possible.
- To make it look more genuine, add some screenshots of your results.
71. Leave Testimonials/Reviews
When you send the email to the company or influencer, chances are they aren’t going to write a case study.
Most of them may avoid your email, and that’s okay.
But some bloggers may follow up with you to publish your results on their site homepage as a testimonial, like this one:
And this is also a fantastic way to build your authority.
Because when somebody sees your face or name on a popular site, it builds your credibility and these people are more likely to opt-in since they already know about you and your business.
Bryan Harris calls it the “Poster Boy” method. This strategy helped him to get over 400 email addresses as a direct result of being featured in popular site.
72. Comment on Popular Blogs
Every big blogger and influencer reads comments on their blog.
They might not notice your email or tweet, but comment?
They’ll read it. That’s for sure.
Try hitting Sonia Simone, co-founder of Rainmaker Digital, with an email and you’ll realize how tough it is to get a response from her.
But if you leave a nice comment, you’ll get noticed most of the time.
Blog commenting is generally very over-looked as a component of online interactions. Yet I see it as one of the most powerful strategy to connect with blog owners and other famous people who later promote your content for you.
Pro Tip: Don’t write a comment just for the sake of it. Add value or ask genuine questions. This helps you to get a conversation going with the blog owner.
73. Appear on Podcasts
By now, you’ve probably heard many podcasts where guests promote their content, their strategies, and in return get high quality traffic.
Now it’s time for you to appear on these podcasts.
Of course, you won’t be contacted by popular podcasters when you’re just start out, but you can start by approaching the small podcasters in your industry.
Or you can even share your results with top blogger and get featured in their podcast. Like Jess Catorc got featured in Smart Passive Income Podcast:
Here’s how to get started:
- Create a list of podcasts you enjoy listening to. Don’t think about how big their audience is, or how authoritative they are, just make a list of all the podcasts.
- Now separate these into different tiers. Divide them on the basis of their authority, traffic, their followers and comments.
- Slowly build your relationship with bloggers who are easy to contact. And then climb up the ladder to the most authoritative and well-respected podcasts.
74. Do Lead Magnet Swap
A lead magnet swap is when you share someone else’s lead magnet with your email list and, in return, that person does the same thing for you. This way you both grow your lists and end up widening your audience.
Usually, it works best if you share a similar audience with another person.
Here’s how to implement this tip:
- Find your competitor. The one who has an audience similar to yours.
- Send them your pitch and let them know the benefits of doing this.
- If accepted, create a lead magnet landing page; if not, then go back to step 1.
75. Join a Webinar
If you’ve never run a webinar before, or if you’re just too scared to set up the tech part or do the planning, then you can start with a joint webinar.
A joint webinar is run by two business owners, where both of them invite their audience to attend and either of them may pitch their product or service at the end.
If it’s your first joint webinar, chances are you aren’t going to offer your product, and that’s OKAY.
By running a joint webinar, you can promote your site and your strategies to a totally new audience, and you’ll also gain lots of experience about running a webinar.
Which is insanely valuable.
4 Influencer Marketing Strategies That’ll Spread Your Website Like Wildfire
You’ve heard it before: Build a relationship with influencers to build your brand and authority.
When you build a relationship with an influencer, they start mentioning you and this drives tons of traffic to your website. In fact, according to McKinsey:
Meaning that subscribers you get from word-of-mouth stay longer, promote more of your content, and buy more of your products.
Here’re four strategies that you can use to get subscribers from influencers.
76. Write an Expert Roundup Post
Writing expert roundups is usually the best strategy for leveraging experts.
And, the best part is the work involved, which is as minimal as emailing people and outlining your post.
Everything else is set: from creation to promotion, it will be well taken care of by the experts.
Here’s how to get started creating an expert roundup:
- Come up with a topic and question which your audience is dying to know the answer to. Use comments, tweets and forums for this.
- Make a list of potential influencers. Then, create a survey form to get their answers.
- Craft a genuine pitch to get their answers. Then, email influencers one by one or by using a tool like Content Marketer.
- When you’ve published the result, send out an email asking them to share your content.
77. Interview Influencers
When you interview an influencer you not only get their super-valuable suggestions, but you also get a chance to attract their followers and subscribers.
Here’s how to connect with an influencer:
- Create a list of potential influencers for your interview.
- Email those influencers. If they respond, follow up with them and set a time for a video call.
- You can also Google their previous interviews to research first hand, so you can multiply your chances of getting accepted.
Pro Tip: Once you’ve published an expert roundup post or interview with an influencer, don’t stop there. Start building a relationship with them. Share their content, offer your help to them, and do everything you can so as to build a long-term relationship.
78. Give Amazing Value to Influencers
Isn’t way there a way to get noticed by popular bloggers and influencers?
Isn’t there a way to get your content shared by top influencers? A smarter way to connect with influencers who later paddle your content for you?
Yup, there is a way.
When Derek Halpern, the founder of Social Triggers, started out online, he contacted many influencers and offered to help them fix their conversion rate.
Derek not only ended up getting featured on many popular sites, but he also became an expert in conversion rate optimization.
Similarly, you can also reach out to influencers and top bloggers offering your help for free. This way you not just build a strong connection with the influencer, but you also end up getting featured in his/her site.
Pro Tip: When you’re offering your help to influencers, try to stand out by making a private video and then clearly explain how you can help them.
79. Create Crowdsourced Email Course
But, here’s the problem: most influencers won’t contribute to an email course, unless you’ve got a really strong connection with them. So remember, you need to have some kind of relationship.
But if you’ve built those relationships, crowdsourced email course can double, triple or even quadruple your list building efforts.
Here’s how to get started:
- Find knowledgeable people in your core topic.
- Ask them if they can contribute to the course.
- Promote it to your email list, and get them to promote it to their list as well.
The 5 Credibility Factors to Build Instant Trust with Visitors
Trust is always an important factor that comes into play whenever you’re making any decision online, whether you’re buying something or signing up for a newsletter.
Today it’s more important than ever. People always look for credibility factors before signing up or even sharing your content.
You need to have those credibility factors in place to create a long-lasting impact on the visitor. As Scott Edwards, Director of Customer Acquisition at Simple, said,
Don’t be boring….think about your first brand impression: how can you make it awesomer?
Well, below are the five ultimate credibility factors to make your first impression awesomer.
80. Place Testimonials
A well-endorsed testimonial from an influencer is a great way to catch visitor attention.
In fact, according to a study by McKinsey:
So by using a high-quality testimonial from a customer or an influencer, you instantly boost your authority, and also increase the chance of a subscriber converting into a buyer.
Usually, the home page is the best place to add a testimonial. But, you can always include testimonials on your landing or sales pages to add a trust factor.
Here are the testimonials Ali Mese uses on his site:
81. Redesign Your Website
Content is like an arms race right now. Even publishing REALLY epic stuff isn’t enough. To stand out you need to give your content that extra “umpph” that makes it spread like Nutella.
I think you get his point.
Site design is really an important factor.
If your site gives a premium feel, of course, it’ll help you to build trust with a visitor and get their email address.
On the other hand, if someone is skeptical about your site, they’ll never enter their email address.
That’s why Derek Halpern invested $25,100 in his site design.
However, that doesn’t mean you need to invest that much money into your site. Premium WordPress themes from StudioPress or Themeforest, with a bit of customization, can easily do the trick for a lot less money.
82. Write Persuasive Sign-up Closer
Do you know the sole purpose of a closer?
But it’s not. The sole purpose of sign-up closer is to remove any kind of friction that is stopping visitor from taking action.
Look at Intuit.com. They used signup closer to state that they’re going to send the webinar recording.
And Bryan Harris is using it to reinstate the benefit, plus he also assures subscriber that he can unsubscribe anytime.
83. Add Social Proof
Social proof is probably the #1 thing that can influence someone’s purchasing decision.
In fact, some studies even show that:
Social proof can influence as much as 70% of consumers; not only that, social proof is 12x more trusted than a product description.
So start using social proof in your website. They can be anything, including:
- Case Studies
- Logos of famous brands
For example, Pat Flynn shows “150,000+ active followers” as social proof.
84. Cut Down Site Loading Time
You know that – on average – a 1-second delay in you site speed can result in a 7% reduction in conversion, don’t you?
That means, if you don’t have a fast site, you’re not just losing subscribers – you’re also losing the visitors and their trust.
Here are some way to improve your site loading speed.
To start with, you need to determine your site speed. Use these tools to catch the possible errors:
Once done, optimize the elements to cut down site loading time or hire a developer to fix them for you.
Lastly, take these precautions so that your site never gets slow:
- Get on reliable and fast hosting service like WP Engine or Bluehost.
- Install a caching plugin like W3 Total Cache. And any image optimization plugin like WP Smush.
- Use a content delivery network like MaxCDN for serving static files like images.
The 11 Insanely Viral Strategies for Ultimate Email List Growth
You’ve made so much effort.
First you optimized your site for conversions, then you started writing epic posts and promoting them. But now you need to level up your game.
You can’t just rely on those old techniques to build your mailing list. Sure, they were necessary when you were starting out. But now, you’ve got some kind of traffic coming in and you’re looking for new strategies to double up your list building efforts.
The following eleven strategies are made just for you; they’re made to double up your mailing list within a short timeframe.
85. Host an Offline Event
According to a research conducted by Usabilla in 2015, 75% of digital marketers said face-to-face events are the most effective marketing tool.
And it’s not a one-off.
In a research by Hubspot, 85% people said face-to-face events build stronger, more meaningful business relationships
What’s going on here?
Why do so many people believe face-to-face events leave a better impact on customers?
It’s because face-to-face events work.
Take a look at the list of speakers at Social Media Marketing World, conducted by the Social Media Examiner.
Now, who wouldn’t want to go there?
When running an in-person event you don’t just build your mailing list. You get to interact with real people people who know you, who trust you and so are super-easy to convert into buyers.
Not only this:
These people share their experience with friends, family members, coworkers, and everyone they know. So you also gather tons of new people from word-of-mouth.
86. Conduct a Quiz
You’ve seen them in your social media feed. You may even have taken a “Which Celebrity is Your Soulmate?”-style quiz. And you know these quizzes gets shared like crazy.
But if you go deeper into the psychology of human, you’ll realize that people don’t share them just because it’s fun or they’re curious.
New York Post pointed that, it’s because of our age-old fascination with one central question – WHO AM I?
…Plus a strong craving to compare ourselves with others.
So if you tap into this emotion with your quiz, the sky’s the limit.
Take Derek Halpern, for example. He’s doing it exceptionally well in online marketing niche.
His “What Type of Entrepreneur Are You?” quiz is an absolute masterpiece for attracting subscribers by using this psychology.
87. Analyze Traffic
As a business owner you should be constantly looking to improve your conversion rate.
So what’s the best way to improve conversion rate?
It’s by analyzing your traffic and taking a data-driven approach. As Dan Zarrella rightly said:
To start with, install some of these tools in your website:
- Crazy Egg or Hotjar, to find out how users use your website.
- Qualaroo, to create short surveys for website visitors.
- Google Analytics, which is pretty old but an important tool.
And this leads me to our next strategy.
88. Double Down on What’s Working
Do you know the 80/20 rule?
If you haven’t, here’s what Wikipedia says about the 80-20 Rule:
The 80–20 rule states that, for many events, roughly 80% of the effects come from 20% of the causes.
It’s also applicable to your email list.
20% of your efforts are going to generate 80% of your email subscribers.
As you’ve analyzed your website traffic and you’ve some data. So it’s time to find which strategies are working and which are not.
And it’s time to double down on those strategies which are working marvelously and stop implementing those that aren’t performing well.
89. Find Partners in Your Industry
You know how important it is to connect with influencers.
But it’s quite difficult to connect with the influencers. And even if you do, chances are they won’t always promote your content, or help you.
However, if you find a partner who gets a similar amount of traffic as you get and you connect with that person. Then, in most of the cases both of you will spill the beans to mutually help each other.
Both of you can share each other’s content, host joint webinars, and do list building swap to help each other.
What if you could connect with five such partners, and each of them would help you to share your content, your lead magnets and your products?
Here’s how to make it possible:
- Create a list of blogs who are similar in size to your blog. Use Similar Web and Alexa to estimate their website traffic.
- Start contacting them. Don’t just say that you think you can help each other. Introduce yourself, drop credibility factors, and then finally explain how you’re going to help them.
- Once you’ve found your first person, continue the cycle and create a web of partners whom you can rely on.
To find out how you can benefit from having partners, continue reading.
90. Partner Up for a Co-Marketing Offer
So, you’ve got some great partners who are ready to help you. Now what?
How can both of you mutually benefit each other?
It’s simple! You can run a co-marketing offer.
A co-marketing offer is when two partners join hands to create a co-branded marketing offer.
It can be:
- Blog Post
- Twitter Chat
In the end, both the partners share the co-marketing offer with their email list. So each of them ends up widening their subscriber base.
91. Become a Host Blog
Normally, you see guest posting as a way to get more traffic to your site. But what if you flip that system?
What if you become the host blog and start accepting guest posts from other people?
This was the exact thing that Ryan Deiss, the founder of Digital Marketer, did when he launched his niche site Survival Life.
Most of us would think that using this strategy would require you to have some initial traffic. While that’s true, but you can also use this technique as a pillar to generate more traffic.
- Reach out to the other bloggers who get tons of comment and shares on their guest posts, and invite them to guest post on your site.
- Make it clear that you pay guest bloggers for their time and efforts. Do that, and most bloggers will accept your invitation.
Smart strategy, isn’t it?
To get started, you can use Buzzsumo to find the most popular writers in your niche.
92. Launch a Giveaway
Which opt-in offer do you like the most: a 10-page eBook on how to design images for your blog post, or a one year Canva for work account?
Easy choice, isn’t it?
Similarly, when you conduct a giveaway of a tool, you have a better chance to stand-out and captivate visitors.
Here’s a great example of this.
How Josh Earl Used a Giveaway to Grow His Email List by 3,418% in 11 Days
Josh Earl is a freelancer and programmer.
He had an email list of 5,500 subscribers and, like everyone else, he wanted to attract more. So he conducted a giveaway of Sublime Text Premium Version.
After running the giveaway for 11 days, these were Josh’s results:
- He collected 187,991 email addresses.
- His website received visits from 398,896 unique visitors during those 11 days.
- Due to his massive promotional efforts, his Twitter following more than doubled, jumping from 13,460 to 32,427.
This isn’t a one-off. Appsumo used targeted giveaways to build a list of 700K people.
And there are heaps more examples.
93. Host a Webinar
Webinars are time-consuming and costly, yet they provide an amazing way to build your readership and relationship, both at the same time.
Think about it from the customer point of view…
What makes them take action on an offer? There might be few persuasion hacks to put together an alluring offer. But nothing works better than a live conversation.
In fact, according to a survey by DemandWave, 41% of marketers said that webinars are the most effective tactic when it comes to driving direct revenue.
Here’s a great example of this:
Nemo Chu, Director of Customer Acquisition at KISSmetrics, used Unbounce and GoToWebinar to host webinars.
During each webinar, KISSmetrics offered demo sign-ups to the attendees, and the result was $13K revenue in highly qualified new leads from every webinar they did.
Quite impressive, isn’t it?
94. Create a Referral System
Most thank you pages are boring – filled to the brim with a single mundane tone. “Thank you for subscribing to our newsletter.” Your thank you page probably falls into the same category.
What you don’t know is that it can be used to gather subscribers.
Considers Harry’s thank you page for example.
The Harry’s team used their thank you page to create a referral system. If someone registers for pre-launch, they can invite their friends to join and thus get a chance to win few products for free.
It worked so well that within a week, they had over 100,000 email subscribers with 65,000 people coming directly from referrals.
Pretty cool, right?
To set up a referral system in your thank you page, you can use a free but super cool tool called Smart Bribe, created by Bryan Harris.
To build your email list, you share all kinds of knowledge with your readers. You share your processes, your strategies, and the tactics you’re using to get great results.
But sharing just knowledge is pretty boring, because everyone else is doing the exact same thing. Instead, why don’t you share your personal journey with your readers?
The journey you’ve been on to reach your desired goal.
Consider this blog post by Jon Gabriel. In this post, Jon shared his experience on losing 220 pounds without dieting.
Since then, the post has been shared over 410K times on social media.
It’s because he did not just give tips and strategies on losing weight; instead, he actually shared his struggle to lose weight.
Here’s another example:
How Groove Went From 200 Subscribers to 5,000 Subscriber Within 5 Weeks
Groove is a help-desk software and is competing with the likes of Zendesk, Helpscout, and Freshdesk.
When they started, they needed to do something unique to stand out.
To put it in Alex’s words:
While we had around 1,000 pageviews a day and a few posts that had been shared a handful of times, there was nothing that made our blog unique.
So they took a unique approach. Instead of writing blog posts about general customer support and startup advice, they started sharing on their journey to making $100,000.
Their blog exploded. The first blog post about the announcement received a ton of comments from famous personalities like Gary Vaynerchuk.
Since then, they’ve grown to over $395,000 in monthly revenue.
The 6 Authority Building Strategies to Become the Go-To Expert in Your Industry
You never have to write another piece of content to get more traffic. You never have to spend thousands of dollars on advertising. You never have to spend your precious hours connecting to influencers and writing guest posts for other sites.
And you’d still collect hordes of email subscribers.
Is it possible?
Yes, when you build your authority and show your expertise, your competitors start talking about you. They start mentioning you and your website, you start getting sky-high referral traffic, and Google?
Google also starts loving your site.
Sure, this isn’t going to happen in one day. But it also shouldn’t take years.
Follow these six strategies that will instantly put you at the top of the industry’s influencers list.
96. Do Ask Me Anything
How do people know you’re credible?
How can you make people believe that you’re authoritative and know your stuff?
It may seem difficult. But, by doing an “Ask Me Anything,” you can further build your authority.
When you do an AMA, visitors are more than happy to get solutions to their questions. And when you answer their questions in the most genuine and helpful way, you instantly build your authority.
To get started: Approach the small forums or community websites, where you’re active member.
97. Build a Tool
At first, building your expertise might feel like an uphill battle.
But it’s not.
You see, blogs like QuickSprout, Hubspot, and Moz don’t just write great content to build authority. They also have great tools that help their audience in every capacity.
Consider CoSchedule as an example:
They wrote a great guest post on the OkDork blog, sharing their findings after analyzing nearly 1 million headlines.
It performed so well that they decided to repurpose this data to build a tool called headline analyzer.
Since then, the headline analyzer has helped draw over 292,995 sessions and 16,191 email subscribers.
“But I don’t have that much money to invest!” I hear you.
Look, you’re not going to build the next Moz or Hubspot. You’ll just build a simple and elegant solution that will help your customers with a specific problem. And that won’t cost a huge amount of money.
Bryan Harris has built a simple browser extension called List Goal.
Or consider Hubspot, for that matter.
They have a tool called MakeMyPersona, which helps people to define their buyer persona.
The interesting part is that this tool is built on Typeform, an online form generator, whose pricing starts at zero dollars per month.
Pretty awesome, huh?
98. Launch a Resourceful Website
What’s the best way to give away great resources?
Sure, writing blog post is one way. But as I pointed out earlier, the web is flooded with content, so giving away great information by writing content isn’t always the best choice.
However, if you package your information as a website and position it as a solution to help your audience, you have a great chance to get heard.
The most famous example of this is Unsplash. Michael Cho, the founder of Crew, was struggling to save his company. To put it in Michael’s words:
We had no money. We changed our business model and had 3 months worth of cash left to turn things around. If we didn’t we were toast. Done.
We needed to find customers. But no one knew who we were.
A marketing budget?
Please. We were just trying to keep the lights on.
So they created Unsplash, a free high-quality photo sharing website licensed under CC0.
And today, with over 11 million monthly visitors, Unsplash is the driving force behind the million-dollar company Crew.
Another example is Freebie Supply by Ali Mese.
Ali created a website where he listed 300 free tools for entrepreneurs, which he’d published earlier on Medium.
Since then, the website has attracted over 4.5K shares and helped Ali build his personal brand.
99. Create Epic Course
A great way to turn drab information into a tantalizing prospect is to create a free course.
This idea was pioneered by Noah Kagan and Sumome Team, who created free popular email courses like Summer of Marketing, Email 1K, and Traffic 1M. The was then carried on by LeadPages.
LeadPages dove more deeply and aggressively into the course creation process. They spent many dollars on creating viral video courses like Affiliate Marketing, List Building, Facebook Advertising, and Webinar Funnel.
One of their course on Facebook Advertising has been shared over 31K times on social media.
100. Create Branded Solution
Writing millions and billions of words won’t get you anywhere. It may help you when you’re just starting out. But for becoming an expert, it’s not a viable solution.
It’s not 2004 anymore, where you can build authority just by writing content.
Instead, if you want to position yourself as an expert in your field, you need to provide solutions to the most annoying problems.
For example, Ramit Sethi, the founder of I Will Teach You to Be Rich, created a branded solution known as the “Briefcase Technique,” to help people crack more job interviews, get more clients, or negotiate their salary.
The Briefcase Technique got over 184K views on YouTube.
Plus, he went on to appear on major media outlets like Lifehacker and Business Insider.
Or consider Brian Dean’s epic “Skyscraper Technique,” a branded solution to help people generate insane amount of traffic.
The technique is so famous that Brian has trademarked it.
101. Find Your Unique Identity
How can you make your blog stand out?
I mean, if you look carefully at the top blogs, you’ll find that they all are uniquely positioned. For example:
- Moz is all about SEO. They have the best content and tools to help your site perform better on Google.
- Copyblogger produces the best material on content marketing.
- Wait But Why, not a marketing blog but still a great example, Tim does a terrific job of explaining things by using hand-drawn cartoons.
You can’t become another Copyblogger or WaitButWhy; however, you can definitely find your true identity.
When Kevan Lee was asked how he would grow a new blog, here’s what he said:
If I were to start over with the blog today, I would spend a lot of time thinking up a topic that is unique and fairly low on competition.
I’d test a couple different methods (these are my 2 faves): 1, posting consistently 1x per week on the topic, or 2, posting intermittently and only when the content is really good (the Brian Dean/Backlinko method).
That’s what you should be doing to build your authority.
Take ConversionXL, as an example. It’s the biggest conversion optimization blog in the industry.
Not because they started early, it’s because Peep Laja, the founder of ConversionXL, found the gap in the market. Instead of writing short form content, he started writing long-form data driven content.
And within just a year the blog grew to over 100,000 monthly visitors.
Wait! Now’s the Time to Execute
You may have studied these 101 awesome strategies to build your email list. But they won’t help you until you apply them to your blog. As Margaret Molloy said:
Great Execution is the Ultimate Differentiator.
Many people will just enjoy feeling confident and happy that they can make their business successful, while others will actually download this bonus implementation guide and start taking action right away.
So be the action-taker.
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